Fairmiles will be at Fruit Logistica in Berlin next week (4–6 February 2026) to officially launch the consultation on the Fairmiles Just Transition Principles.
The consultation marks an important next step in Fairmiles’ work to support fair, practical and inclusive approaches to sustainability in fresh produce supply chains, ensuring that climate and sustainability action does not come at the expense of livelihoods or market access.
Where to find us
You can find Fairmiles throughout the event at the COLEAD booth:
Hall 26, Stand C-80
Events you can join
Building sustainable supply routes while protecting livelihoods
Fruitnet Logistics Hub – Hall 26
Thursday 5 February 2026 | 11:00–12:00
As debate around transport choices for fresh fruit and vegetables continues to polarise opinion, this session explores how a more practical and balanced pathway to sustainability is emerging – one that brings together environmental responsibility, ethical trade, economic development, and the protection of livelihoods across global supply chains.
This session also marks the public launch of the sector-wide consultation on the Fairmiles Just Transition Principles.
Fairmiles Just Transition Principles for Fresh Produce Buyers
COLEAD Booth– Hall 26, Stand C-80
Thursday 5 February 2026 | 14:00–15:00
This interactive session will introduce the Fairmiles Just Transition Principles, outline COLEAD’s role in facilitating Fairmiles, and explain how stakeholders across the supply chain can engage with the consultation and help shape the final principles.
The session will include short inputs, a panel discussion, and audience Q&A.
Additional Fairmiles participation
Riding the Green Wave
Fruitnet Logistics Hub – Hall 26
Wednesday 4 February 2026 | 11:30–12:15
James MacGregor of Fairmiles will also be speaking on this panel, sharing insights from his work on the impacts of sustainability measures on growers and exporters of fresh produce, and how businesses can balance sustainability with commercial viability.
Join the conversation
We encourage retailers, producers, exporters, NGOs, policymakers and supply-chain partners attending Fruit Logistica to come along, engage in the discussions, and take part in the consultation.
📍 Visit us at the COLEAD stand (Hall 1 – Booth 1-164)
📄 Consultation details will be available at the event and online