Fairmiles to Launch Just Transition Principles Consultation at Fruit Logistica

Fairmiles will be at Fruit Logistica in Berlin next week (4–6 February 2026) to officially launch the consultation on the Fairmiles Just Transition Principles.

The consultation marks an important next step in Fairmiles’ work to support fair, practical and inclusive approaches to sustainability in fresh produce supply chains, ensuring that climate and sustainability action does not come at the expense of livelihoods or market access.

Where to find us

You can find Fairmiles throughout the event at the COLEAD booth:
Hall 26, Stand C-80

Events you can join

Building sustainable supply routes while protecting livelihoods

Fruitnet Logistics Hub – Hall 26
Thursday 5 February 2026 | 11:00–12:00

As debate around transport choices for fresh fruit and vegetables continues to polarise opinion, this session explores how a more practical and balanced pathway to sustainability is emerging – one that brings together environmental responsibility, ethical trade, economic development, and the protection of livelihoods across global supply chains.

This session also marks the public launch of the sector-wide consultation on the Fairmiles Just Transition Principles.

Fairmiles Just Transition Principles for Fresh Produce Buyers

COLEAD Booth– Hall 26, Stand C-80
Thursday 5 February 2026 | 14:00–15:00

This interactive session will introduce the Fairmiles Just Transition Principles, outline COLEAD’s role in facilitating Fairmiles, and explain how stakeholders across the supply chain can engage with the consultation and help shape the final principles.

The session will include short inputs, a panel discussion, and audience Q&A.

Additional Fairmiles participation

Riding the Green Wave
Fruitnet Logistics Hub – Hall 26
Wednesday 4 February 2026 | 11:30–12:15

James MacGregor of Fairmiles will also be speaking on this panel, sharing insights from his work on the impacts of sustainability measures on growers and exporters of fresh produce, and how businesses can balance sustainability with commercial viability.

Join the conversation

We encourage retailers, producers, exporters, NGOs, policymakers and supply-chain partners attending Fruit Logistica to come along, engage in the discussions, and take part in the consultation.

📍 Visit us at the COLEAD stand (Hall 1 – Booth 1-164)
📄 Consultation details will be available at the event and online

Join the next Roundtable Roundtable to find out about the impact of airfreighted fresh produce from developing countries and to discuss whether airfreighted fresh produce should be banned.

Taking place on Tuesday 30th April at 1130-1300 CEST, this event will be available to join both online and in person at Press Club Brussels Europe, 95 Rue Froissart, 1040 Bruxelles, Belgium.

The event will bring together representatives of retail, food businesses, NGOs and government to explore:

• The impact of airfreighted fresh horticultural products from developing countries.
• Climate Justice considerations for corporate Net Zero strategies
• To ban or not to ban: should we ban airfreighted fresh produce to achieve Net Zero?

Speakers include:

Martijn Boelen, Head of Sector Trade at the Directorate-General for International Partnerships at the European Commission.
Dr Ebenezer Laryea, Associate Professor in International Sustainable Development Law at the University of Northampton.
James MacGregor, Development Economist and author of ‘Fair Miles: recharting the food miles map’ published by IIED and Oxfam.
Jeremy Knops, General Delegate at COLEAD.

If you wish to attend online, please click here to register

If you wish to attend in person, please click here to register

The Fairmiles consortium represents over 15 businesses in the horticulture, aviation and international development sectors including COLEAD, University of Exeter, University of Northampton and the Overseas Development Institute.
We do hope you will be able to join us.

Category: Event